The Best Lingerie Brands in Australia to Know About
From lacy sets to get hearts racing, to comfortable cotton undies made for everyday wear, these are the best lingerie brands in Australia for a stylish underwear makeover.
Underwear is no longer an afterthought.
These days, what we wear underneath our clothes is just as important as how we express ourselves on the outside. Whether it's a lacy and sensual set designed to get hearts racing or an everyday pair of underpants that have comfort in mind, there's never been a better time to give your intimates wardrobe an upgrade.
Wear them underneath your favourite sleepwear or loungewear, or take a set for a spin on a night out under your favourite party dress... but wear them proudly and prepare them to fill you with confidence.
With craftsmanship and elegance at their very core, as well as a range of shapes and sizes, these are the Australian lingerie brands we're faithful followers of (and are regularly adding to our carts).
The Best Lingerie Brands in Australia to Shop in 2024
Nat'V Basics
Want basics that are good for you and the planet? Nat'V Basics has you covered. Their signature fabric is made from super soft, incredibly comfy TENCEL Modal fibres that are anti-bacterial, gentle on the skin and incredibly breathable. Trust us when we say these basics are anything but...you'll be hard-pressed to find a more comfy fit.
Sitchu Pick: The perfect black lacy duo, the Celine Intimates Set pairs elegance with sustainable innovation.
Kat The Label
The Melbourne-based label is a fan favourite, with beautifully made lace lingerie sets, bralettes, bodysuits and bustiers in a range of seasonal and staple colours. Fiercely feminine, Kat The Label aims to lace women everywhere with confidence and comfort.
Sitchu Pick: The dreamiest set that can be worn on its own or over your favourite lingerie, the Lucille Set in Limoncello is perfectly pretty in every way.
Aimee-Cherie Intimates
Established in 2013 on the west coast of Australia, Aimee-Cherie Intimates has evolved into an ethical and sustainable underwear brand. The Australian brand has crushingly cool and simultaneously relaxed sets that are wireless and pain-free, their designs are delicate and timeless.
Sitchu Pick: A classic cut triangle bralette, the Francesca is handmade from fine embroidered mesh with hand-dyed baby blue straps.
Boody
Known as the "Official Underwear of the Entire Planet", Boody crafts everything from everyday basics to relaxed essentials in organically-grown bamboo. Oozing comfort and simplicity, their designs are made to make you feel good...both inside and out.
Sitchu Pick: Step into a juicy shade with the Shaper Crop Bra in Plum. Comfortable and sustainable, it features soft ribbing and no padding or wires.
Nala
Described as "wildly better underwear", Nala was born from the desire to create comfortable, affordable underwear that's beautiful by design and better for the planet. Each piece is made with groundbreaking (and planet-saving) bio-based fabrics to make products of exceptional, sustainable quality.
Sitchu Pick: A viral sensation, Nala's Wirefree Bralette lifts, supports and sculpts...all without wires. With 9 different colours and a range of sizes for A-J cups, this soft cub bra is so comfortable you might just not want to take it off.
Fine Lines
One of Australia's most trusted bra brands, Fine Lines is famous for its strapless and convertible bras. The newly-released PLUNGE collection, featuring Nadia Bartel, has been designed for women seeking both confidence and support in every outfit, whether it's a low-cut evening dress, backless top or seamless everyday wear. Everyday lingerie that is as functional as it is flattering? Count us in.
Sitchu Pick: The new Attitude Strapless Bra has a smooth design that offers support without digging for all-day comfort.
Lounge
Born from a desire to "make comfortable sexy", Lounge will have you feeling confident, sexy and stylish all in one. Their range is truly the stuff of dreams, with everything from lacy lingerie to seamless sets and even loungewear.
Sitchu Pick: A pop of colour for your intimates drawer, the Blossom Balcony Bra is ultra-feminine and flattering.
Sevigne
Minimalist lingerie brand Sevigne is new to the Aussie underwear scene, serving up elegant and timeless designs that honour all body shapes and sizes. The beautifully designed lingerie feels exclusive while maintaining affordability. Expect unique designs ranging from structured basics to signature lace pieces.
Sitchu Pick: The Giselle Broderie Anglais Bra is crafted from luxurious cotton with delicately structured cups ordained with exquisite Broderie Anglais detailing for an angel-like finish.
Gooseberry Intimates
Bali-based Gooseberry Intimates leans on the delicately lacey and softly unstructured side of the lingerie world. Their range of lingerie has daring details and just the right amount of sass, the label has become an Insta-favourite - so much so they've delved into the world of swimwear as well.
Sitchu Pick: Inspired by the beauty and carefree nature of wildflowers, the Wildflower Longline Bra holds a special place in our collection. Pair the butterfly-effect bra with the matching floaty shorts for the ultimate sexy-yet-relaxed night in.
Homebodii
Homebodii was born on Queensland's iconic Gold Coast from a simple idea: to produce pieces that evoke feelings of comfort, serenity and elegance. Their sets are innately feminine, relaxed and inspired by the idyllic Aussie lifestyle, with support and comfort at their core.
Sitchu Pick: The Tatjana Luxury Lace Bodysuit is sure to make a statement, whether it's paired under a bridal robe or worn with jeans for an on-trend underwear-as-outerwear look.
NICO
If you're looking for high-quality basics, NICO is your new favourite brand. With clean lines and luxe fabrics, form and function coexist. The result? Pieces that not only look beautiful but feel beautiful to wear, too.
Sitchu Pick: The ultimate in coverage and comfort, the Plant Dyed Organic Cotton Full Cup Wirefree Bra is a staple you won't want to take off.
Saturday the Label
Cultivated on the principles of confidence, comfort, quality, affordability, female wellness and self-care, Saturday the Label serves up barely-there intimates for everyday wear. Consider yourself sexy and supported while wearing one of their delicate and stylish sets.
Sitchu Pick: Lingerie that truly loves you back, the Amalie Bra & G-String Set is shrouded in hand-drawn, cotton embroidered hearts.
Use the code SITCHU20 at the checkout to receive 20% off your order!*
Bluebella Lingerie
Lingerie for the fashion-forward woman, Bluebella Lingerie champions innovation, inclusivity and exceptional style. Their collections redefine sensuality, with each set pushing the boundaries as the ultimate expression of individual style and spirit.
Sitchu Pick: The Trinity set exudes confidence and style - with the semi-open bra crafted to command attention and make an exquisite statement.
Agent Provocateur
One of the most famous names in lingerie, Agent Provocateur is beloved by celebrities the world over, including Madonna, Carey Mulligan and Christina Aguilera. Sexually empowered with a punk soul, the brand is all about fearless femininity that breaks new ground with every collection.
Sitchu Pick: Every lingerie collection needs a red set - and the Yuma Bra and Thong add a touch of fancy to your everyday collection.
Berlei
A staple in every Australian underwear wardrobe, Berlei has paved the way for inclusivity and support (both literally and figuratively) for women. Their campaigns regularly feature a range of body types with every bra tested for fit, form and function.
Sitchu Pick: The Because Lightweight Bralette is the perfect choice for everyday wear with the sheer and stylish piece still offering plenty of support.
Kiki de Montparnasse
Lingerie that captures a vintage-inspired Parisian glamour, Kiki de Montparnasse pieces celebrate intimacy with a refined perspective on sensuality and seduction. With an iconic reputation, the sets blur the lines of dressing and undressing....and are made to be coveted and enjoyed.
Sitchu Pick: The gorgeous blue Silk-Satin Triangle Bra is made from breathable tulle with embroidered soft cups.
Bonds
Basics don't come much better than Bonds. Part of Aussie wardrobes for more than 100 years, there's something for everyone, from their iconic comfy undies, to sleepwear, loungewear and activewear.
Sitchu Pick: We can't go past the Bonds Icons Super Logo Bikini Briefs for superior comfort.
Chouchou Intimates
Born from the belief that what we wear underneath our clothes is just as important as what's on top, Chouchou Intimates is all about high-quality, affordable sets that are cute enough for date night, but comfortable enough to wear every day.
Sitchu Pick: Channel your inner Euro fashionista with the Isla Bralette and Bikini Brief Set. Bellissimo!
Modibodi
Period panties have never been so stylish. Taking a taboo topic and making it trendy, Modibodi has revolutionised the hygiene and underwear space, with plenty of styles, colours and fits on offer.
Sitchu Pick: Comfortable, stylish and protective, the Sensual Hi Waist Bikini pants are flattering and subtly flirty.
Now that your underwear is sorted, it's time to put together the rest of your outfit. Check out our edit of the best white t-shirts in Australia, or pair your lacey new pieces with some of the most stunning jewellery for sale in Australia.
Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love and each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.
*Some brand exclusions may apply.
