The Best Australian Makeup Brands to Have on Your Radar

Australia's climate is rather unique so when it comes to makeup, Aussies tend to be fond of the less is more approach. Luckily for us, our very own shores are home to a swathe of innovative beauty brands at the top of their game who have this in mind. From the newest products on the block to old favourites, we've also popped in individual picks that the Sitchu team couldn't live without.

So, what brands are worth the investment? Below are some of the best Australian makeup brands around. 

Eye of Horus 

Eye of Horus craft top-quality, clean and cruelty-free makeup products so, naturally, we're big fans. Starting out with a mascara designed specifically for sensitive eyes, the considered range has grown to include everything you'd need for a fully stocked makeup bag. Their new refillable collection is a top pick for eco-conscious beauty aficionados whilst the mascara has been refined to perfection. 

Sitchu Pick: We're loving Eye of Horus' new second skin foundation range which is both long wear and includes SPF25+. 

Tribe

Sensitive skin girlies, this one's for you. Tribe was created to cater to those of us that sit on the delicate side when it comes to skincare and makeup. Luckily for us, the full range is packed with gentle yet active ingredients and anti-inflammatories whilst remaining free of parabens, harsh chemicals and artificial fragrance and perfumes. 

Sitchu Pick: Tribe's Mineral Makeup Powder is a makeup bag essential. 

Quite Frankly Natural

We're all here for Quite Frankly Natural's entire range of pared-back, cruelty-free and toxin-free skincare and makeup. Their award-winning products are packaged with sustainable and recycled materials and look cute on your counter, too.

Sitchu Pick: The Pure Mineral Makeup Loose Powdered Foundation is a staple for your handbag. We do so love a foundation and concealer in one. 

Placing your first order? Be sure to use the code FRANKLY10 for a cheeky 10% off. 

Ultra Violette

Ultra Violette is a brand synonymous for changing the SPF game in Australia. Not only have they made SPF sexy again, but their products have been made for a variety of skin types and work perfectly under makeup as well. However, it’s their highly anticipated tinted SPF that has changed the makeup game, and if barely there glowy makeup is your thing you need to add to cart.

Sitchu Pick: The Ultra Violette Daydream Screen, of course. Wear this tinted SPF as a base alone or add a cream blush and one of their SPF sheen screen lip balms and voila. 

Lust Minerals 

Once you've taken in the exceptionally adorable packaging, expect to be wowed by the efficacy of Lust Minerals' clean beauty prods. Your entire beauty cabinet is catered to by their range of bases, highlighters, mascaras, lip stick and brow specific gels. 

Sitchu Pick: Lust Minerals' Silky Mineral Mascara applies smoothly and is great for sensitive eyes. 

Napoleon Perdis

Napoleon Perdis is and has always been at the forefront of Australia’s makeup scene. It’s a brand that creates easy to use products that are perfect for those who love regular drops of new season colourways. 

Sitchu Pick: Napoleon's long wear lipstick is always a dream. 

Ere Perez

If you want effective, long lasting, and natural makeup products then Ere Perez is for you. Not only do they adhere to their less is more approach to natural beauty with gentle for the skin products, but their range is extensive and their quality is above the rest.

Sitchu Pick: Their Oat Milk Foundation is worth a try. It's non-greasy with a natural finish which is just what we like from a foundation. 

ModelCo

ModelCo is an Australian beauty brand renowned for creating affordable, high quality beauty products that are accessible to all due to extremely reasonable prices. 

Sitchu Pick: Their LashXtend Tubing Mascara especially, is one of the best budget mascaras you will find in this country – and it’s smudge proof. Best of all you can pick it up anywhere from your nearest Priceline or at your local grocery store.

Inika

Inika is a certified organic, vegan, and natural mineral makeup brand that actually contains one of the strictest certification processes for their products and are certified worldwide. Their products have won a tonne of awards in the natural beauty space, so if opting for gentler makeup is on the cards this year, look into Inika. 

Sitchu Pick: We suggest starting with any of their liquid or mineral powder foundations if you're keen to dabble. 

Nude by Nature

Nude by Nature is one of Australia’s most well-loved mineral makeup brands. They’re known for not formulating their products with any synthetic ingredients or preservatives and their products are designed to be well tolerated by most skin types. 

Sitchu Pick: The Moisture Infusion Lipgloss will keep your lips shining without the sticky feels. 

Loving our edit of the best Australian makeup brands? Check out our favourite Aussie skincare or for more specific beauty advice, head to our beauty pillar.

Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.