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  • New in Beauty: The Skincare, Make Up & Hair Products Worth Trying in 2024

New in Beauty: The Skincare, Make Up & Hair Products Worth Trying in 2024

These are the best new products and trending beauty buys worth adding to your cart.

The Secret Skincare

Another day, another new beauty product to covet! Looking for the latest and greatest beauty buys to add to your routine? Look no further than our round-up of the best new and trending beauty buys.

From cutting-edge skincare innovations to the latest makeup must-haves, products to tame your mane and cult-buys you've seen on TikTok.

Shopping carts at the ready, because here are the new beauty products we're loving in 2024.

Clarins

Clarins Lip Comfort Oil Limited-Edition Shades, $47

With one sold every 11 seconds around the world, Clarins Lip Comfort Oil is a much-loved classic. So you can imagine the excitement at the brand releasing three limited-edition shades (Passionate Pink, Daring Orange and Joyful Yellow), inspired by the power of colour therapy to boost positive energy and good vibes. Enriched with 90% ingredients from natural origin, each shade offers a mirror-shine finish with a touch of colour to brighten your mood.

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Anastasia Beverly Hills

Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint, $79

A first-of-its-kind tinted solid serum-boosted formula, Anastasia Beverly Hills' new Beauty Balm Serum Boosted Skin Tint provides sheer to light coverage for glowy skin. Made with eight skin-loving ingredients (like niacinamide and peptide complex), you can brighten, bronze and sculpt with the multi-use range, which is available in 16 shades.

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Trinny London

Trinny London The Elevator, $128

Get ready to meet the "neck's big thing" in beauty: a serum specifically formulated to give the delicate skin on our neck the attention it deserves. Trinny London's The Elevator is clinically proven to resculpt the jawline, smooth neck lines and lift sagging skin thanks to new cohesion technology that strengthens the "glue" holding the skin layers together. 

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The Secret Skincare

The Secret Skincare Solar Serum SPF50, $110

One of The Secret Skincare's most beloved products has just received a makeover! The same formula you know and love, the much-loved Solar Serum SPF50 is now available in new packaging to make using it (and protecting your skin!) even easier. With advanced UVA and UVB protection, this lightweight serum is also super hydrating, and leaves skin with a luminous, natural finish.

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BondiBoost

BondiBoost Everlast Airstyler, $280

Alert the group chat: the MVP of hairstyling has just arrived. Affordable and accessible, BondiBoost has just dropped the Everlast Airstyler, a six-in-one tool suitable for styling all hair types. With interchangeable ceramic-coated attachments that evenly distribute heat, you can go from wet to dry and achieve cute curls, sleek strands or a bouncy blowout... all with one tool. 

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Naked Sundays

Naked Sundays CabanaGlow SPF50 Mineral Luminizing Blush Serum, $45

A blush, hyaluronic acid serum and sunscreen in one? We promise it's real. CabanaGlow SPF50 Mineral Luminizing Blush Serum is packed with skin-loving antioxidants and gives skin a subtle, flushed hue that's perfect for those "no makeup, makeup" days. 

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SELKIA

SELKIA's Luminosité Dry Face Oil, $52

Oh, how we love a new beauty staple, even more so when it's housed in refillable packaging. The Luminosité Dry Face Oil by SELKIA is the perfect addition to your beauty routine for a lightweight and non-greasy hydration boost. Suitable for all skin types, this beauty contains jojoba oil, Kakadu plum and apricot kernel oil amongst other nourishing phytonutrients. 

Shop now 

Who Is Elijah

Who Is Elijah Electric Soul, $179 for 100mL

If the new season has you daring to try something different, Who Is Elijah's latest scent is for you. Audcasiously original and unlike anything the brand has created before, the captivating violet colour of Electric Soul holds a blend of floral, musk and spice. Think pink pepper and sweet fruits, a delicate floral nose and a lingering scent of powdery musk, amber and vanilla.

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Smashbox

Smashbox Halo Sculpt + Glow Face Palette, $75

Brace yourselves, because a new member of Smashbox's cult-fave Halo collection has arrived. The new Sculpt + Glow Face Palette is an easy, all-in-one contour, blush and highlighter palette. Plus, it's infused with vitamin E and passion fruit oil to nourish skin from the inside out while seamlessly blending and building natural-looking intensity. Available in four colourways, this is the innovative palette your beauty collection has been waiting for. 

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Holme Beauty

Holme Beauty Empowder Duette, $79

Get ready to redefine the makeup setting experience, thanks to Holme Beauty's Empowder Duette. This feather-light pressed powder ensures your makeup stays in place flawlessly, whilst hydrating the skin from the inside out. Suitable for all skin types, it's made with encapsulated squalane and micronised mineral pigments for long-lasting wear and nourishment. And with packaging that's as beautiful as the product itself, it's a welcome addition to any shelfie.

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CIRCA

CIRCA Limited Edition Bath Salts, $18.95

For a moment of calm, nothing beats soaking in a tub with some bath salts to wash away the stress of a busy day. Enter CIRCA's new limited edition bath salts, infused with Himalayan salt and rose petals to help you recharge and re-centre. Available in two of the brand's best-selling scents - Oeanique and Jasmine & Magnolia - they are guaranteed to transport you to a place of tranquillity.

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Bali Body

Bali Body Self Tan Body Milk, $28.95

Combining the benefits of bronzed radiance with advanced skincare, Bali Body's new Self Tan Body Milk is a game-changer in the self-tan universe. Enriched with four cascading levels of hyaluronic acid, ceramides and vitamin C, its designed to provide a seamless tan with the added bonus of hydrating and caring for your skin. 

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Epzen

Epzen Thirst Aid Hydrating Body Serum, $34

Now that winter is here, it's time to feed your skin... and Epzen's latest releases are here to give it the dose of hydration it needs. Rich and rehydrating, the Thirst Aid Hydrating Body Serum is packed with a supercharged combi of high-achieving active ingredients (think niacinamide and hyaluronic acid), with a fast-drying formula to quench your skin's thirst and have you out the door in a flash. 

If traditional moisturiser is more your thing, Butter Up Hydrating Body Butter is baby-soft and heavenly-scented, thanks to a combo of three antioxidant-rich natural butters - Mango Seed, Cocoa Seed and Shea - and four nourishing and natural oils.

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Go-To Skincare

Go-To Skincare Very Amazing Retinal, $85

Heralded as the product to use when you want to "get serious" about skincare, Very Amazing Retinal is the beloved skincare brand's second foray into the retinoid space. A silky and soothing vitamin A serum, it's clinically proven to reduce the appearance of fine lines and wrinkles, plus visibly improve skin tone, texture and elasticity thanks to a blend of retinal, niacinamide, peptides, Orobanche extract and mushroom extract and centella. 

Want to know what we thought? Read our honest review here.

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Alya Skin

Alya Skin Lip Jelly, $14.99

A luxurious combo of skincare and beauty, Alya Skin has launched its first Lip Jelly. Formulated with Australian Sweet Almond Oil, Australian Lilli Pilli Extract, Alya Skin's signature Shea Butter, nourishing Peptides and Jojoba Oil, the all-in-one treatment nourishes lips for an intense plumping and hydrating finish. 

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OiTO Grow Collection

OiTO Grow Collection Shampoo & Conditioner Set, $160

If your hair, and your bathroom for that matter, are in desperate need of a glow-up, splash out on the OiTo Haircare Grow Collection. Housed in exceptionally luxe glass forever bottles, the duo has been designed to restore hair volume, length and vitality. Each ingredient has been hand-selected to hydrate, calm or soothe and will have you walking out of the shower nourished and impeccably scented.

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Aesop

Aesop Eleos Aromatique Hand Balm, $43

It's one of Aesop's most beloved and iconic products, and 34 years after its initial release the brand has introduced a new formula to the range: Eleos Aromatique Hand Balm. With aromas of Cedar Atlas, Patchouli and Clove Bud essential oils, it takes its name from the Ancient Greek personification of mercy and compassion. With hydrating humectants, emollient butters and oils, the new balm is rapidly absorbed with a matte finish, replenishing weather-weary and dry skin.

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Bondi Sands

Bondi Sands Technocolor Self-Tanning Face Serum, $24.99

After revolutionising the self-tanning industry with the most inclusive tan on the market, Bondi Sands has announced a new addition to the innovative Technocolor range: the Self Tanning Face Serum. The science-backed range provides a custom tanning experience by tailoring formulas and active ingredients to cater for all skin tones - so you can kiss unnatural shades, dehydrated skin and streakiness goodbye for good. 

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OPI

OPI New and Improved Infinite Shine range, from $23.95

It's time to give your at-home manicure routine a makeover, with OPI's new and improved cutting-edge Infinite Shine formula. Locking onto nails like gel to provide up to 11 days of wear, the brand-new collection is available in 70 shades. The vegan formula is chip-resistant, and scratch-resistant, and creates a high-shine plumping effect for a flawless finish, yet still removes easily like traditional nail lacquer. 

Our pick of the new shades? Go with Raisin' the Bar for a bold autumnal look, or Bubble Bath for a neutral, wear-with-anything finish.

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Urban Jungle

Urban Jungle Grime Fighter Exfoliating Body Wash, $36

Get the skin of your dreams with Urban Jungle's new Grime Fighter Body Wash, which fearlessly washes off everyday grime thanks to a combo of Apricot Seed Oil and Lactic Acid. It leaves skin sparkling fresh and with the irresistible scent of a tropical holiday. Pair with the new Midas Touch Body Lotion - packed with vitamins A, C and E - to sass up your skin and leave it soft and smooth for hours.

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Smashbox Cosmetics

Smashbox Cosmetics Halo Healthy Glow 4-in-1 Perfecting Pen Concealer, $50

A multi-tasking take on concealer, Smashbox Cosmetics has released a game-changing, skin-perfecting pen. The new Halo Healthy Glow 4-in-1 Perfect Pen Concealer reimagines concealer thanks to a shade-inclusive range and an infusion of hyaluronic acid. The clickable pen offers 24-hour wear, all-day hydration and instant radiance for easy concealing, highlighting, contouring or correcting. 

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People Haircare

People Haircare Curl Shampoo and Curl Conditioner, $16 each

Curly hair girls rejoice because Australian-made, owned and manufactured haircare brand People Haircare has introduced a new range just for you. As a curly hair girl herself, founder Katherine Ruiz struggled to find suitable products at reasonable prices - until now. The range is made up of the Curl Shampoo, Curl Conditioner, Curl Enhancing Cream and Frizz Free Oil, and promises smooth, hydrated and healthy curls all day long.

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Saardé

Saardé Hand and Body Moisturiser, $39

Deeply moisturising and nourishing, lifestyle brand Saardé has launched two new products to their body lineup. The Hand and Body Moisturiser comes in two luxe fragrances - Saint-Raphael and Istanbul - and is made from decadent and high-quality ingredients like extra virgin olive oil to deliver intense hydration that absorbs quickly into the skin. Our tip? Pair with the Hand and Body Wash for a truly elevated experience.

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Aesop

Aesop Immaculate Facial Tonic, $60

An essential step in any skincare routine, this new toner from Aesop is a guaranteed game changer. The Immaculate Facial Tonic not only prepares the skin for further hydration, but provides vitamin-enriched replenishment and gentle chemical exfoliation, so skin is clarified and balanced.

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Bangn Body

Bangn Body Lip & Cheek Gloss Balms, $28 each

Famous for its cult-favourite moisturisers, Bangn Body has entered the gloss game...and we couldn't be happier. Two-and-a-half years in the making, the brand has introduced Lip & Cheek Gloss Balms in three delicious flavours and tints: Vanilla Chai, Raspberry Drop and Choc Caramel. The buildable, non-sticky formulas are designed to treat, soften, smooth and plump, all in one, so you can swipe and glow, on the go.

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Holme Beauty

Holme Beauty Alignment Lip Liners, $34 each

The cult beauty brand has launched a game-changing new product, specifically designed with accessibility in mind. The Alignment Lip Liners feature a square barrel to help with grip (and to stop it rolling off surfaces) and are formulated for long-wearing, full-coverage colour with a smooth, effortless glide. Luxuriously rich and pigmented, the liners are available in six shades to suit all skin tones: three nude-pinks and three nude-browns.

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Clarins

Clarins Multi-Active Day Cream, $90, and Multi-Active Night Cream, $95

Want supercharged, stress-resistant skin? Clarins' new Multi-Active range is a "daily youthful boost" for skin that's as active as you are. The Day and Night cream duo address eight signs of ageing (large pores, poor skin tone, wrinkles, fatigue, hollow features, lack of luminosity, unevenness and water loss) with a blend of niacinamide and star ingredient sea holly extract. Plus, each cream has its own signature fragrance with "anti-stress" power: a revitalising, uplifting fragrance for daytime, and an enveloping floral fragrance for nighttime rest and relaxation.

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Dyson Supersonic Nural™ Hair Dryer

Dyson Supersonic Nural™ Hair Dryer, $749

Dyson has just announced the launch of their groundbreaking new hairdryer, the Supersonic Nural™ hair dryer, featuring smart and automatic Nural™ sensor technology that protects scalp health and enhances hair’s natural shine. It offers fast, "intelligent" drying for all hair types without heat damage. The game-changing element is the advancement in protecting hair with time-of-flight sensor technology, recognising your head and reducing heat as it nears your hair, along with Scalp Protect mode using a network of Nural™ sensors to automatically reduce heat and airflow, safeguarding your scalp from damage.

The Supersonic Nural™ also comes with a range of new and improved attachments and settings – including automated styling preferences and pause detection for easier routines and seamless styling.

Available to purchase from April 11.

Lust Minerals

Lust Minerals Bronzing Glow Drops ($48) and Gradual Tanning Moisturiser ($52)

As part of the brand's new Guilt Free Glow Collection, Lust Minerals has released two multi-tasking tanning essentials that combine the benefits of skincare and tanning for healthy, youthful and glowing skin. A face serum and tanning agent in one, the Bronzing Glow Drops gently and gradually tan the face for a streak-free radiant glow while delivering anti-ageing benefits, hydration and skin brightening. Designed to be used as your daily moisturiser, the Gradual Tanning Moisturiser is a 3-in-1 solution, serving as hydration, gradual tanner and tan extender all in one.

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SWET

SWET Beauty Dry Shampoo, $39.99

Not your average dry shampoo, this innovative and all-natural product from SWET Beauty allows you to sweat, without the sweaty aftermath and messy hair. Optimised for on-the-go use, it's rich in enzymes, amino acids, and antioxidants to cleanse, mattify and hydrate both your scalp and hair. It's also packed with anti-bacterial and anti-fungal ingredients to promote a healthy microbiome, too, so you can get sweaty without sweating your hair's  health.

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Lanolips

Lanolips Lip Scrub, $14.95

A lip care game-changer, kiss rough lips goodbye with the brand new Lanolips Lip Scrub range. Available in two delectable flavours - Coconutter and Strawberry - the 100% natural balm-based scrub is formulated with real fruit pieces and gently smooths away dry, flaky skin. Lips are left soft, supple, healthy and perfectly smooch-worthy. 

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The Jojoba Company

The Jojoba Company Daily Glow Exfoliating PHA Tonic, $39.95

A powerhouse blend of gentle active ingredients, The Jojoba Company's Daily Glow Exfoliating PHA Tonic exfoliates and hydrates the skin while maintaining a healthy skin barrier. Hydrating and radiance-boosting, it's the perfect match for sensitive skin, with slow-release PHA, niacinamide, hibiscus, finger lime and jojoba leaf extract providing deep hydration and barrier repair for brighter, smoother, healthier and more glowing skin.

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SKINPOSSIBLE

SKINPOSSIBLE Best Skin Ever Free Cleanser Bundle, $240

Meet your skin's new bestie: Aussie beauty brand SKINPOSSIBLE, who are pioneering microbiome health with their innovative, calming and effective products. Committed to empowering those with sensitive skin, the formulations provide glowing results and visible relief. For the ultimate fuss-free routine, buy the microbiome-loving trio that is the Best Skin Ever Free Cleanser Bundle. You'll get the High Achieving Super Serum (a powerful blend that hydrates, soothes and enhances) and the Let's Start Over Barrier Repair Soufflé, with the Get Fresh Calming Cleanser thrown in totally free. How could you resist?

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tbh Skincare

tbh Skincare No Scrubs Jelly Cleanser, $32.95

Are you ready for this jelly? We hope so, because cult acne brand tbh Skincare have just released your new fave cleanser. The No Scrubs Jelly Cleanser's unique formula starts as a jelly and transforms into a silky cleansing milk when it meets water. The result? A gentle, effective cleanser that gets rid of dirt, pollutants, grime and makeup while still leaving skin soft, hydrated and clean as a whistle.

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Strange Luxury

Strange Luxury Barrier Balance Cream, $89

Meet Strange Luxury: a new skincare brand founded by model and businesswoman Bella Geminder, to challenge traditional luxury and disrupt the beauty industry. The brand's hero product, Barrier Balance Cream, may just be your new fave moisturiser and serves as a primer for makeup, an overnight restorative treatment as well as an everyday cream. With a blend of hyaluronic acid, vitamin E, aloe vera, shea butter and an antioxidant-rich blend, it's like a dollop of weightless hydration for your skin.

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MUSE The Skin Company

MUSE The Skin Company Lunar Quartz Body Gua Sha, $69.95

The creators of the cult "Butt Gloss" oil (if you know, you know), MUSE the Skin Company has launched a product designed specifically for the contours of the female form: the Lunar Quartz Body Gua Sha. Crafted from 100% clear quartz, it helps to sculpt, tone and detoxify the body through firm massage over the butt, legs, arms, belly and décolletage. For best results, use it in conjunction with the brand's signature product (you can buy them as a set here) and get ready to feel relaxed and rejuvenated.

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O COSMEDICS

O COSMEDICS Smart Serum, $199

A breakthrough in anti-ageing technologies, O COSMEDICS' Smart Serum is a professional-strength formula featuring 12 clinical actives. The intelligent, multifaceted and rejuvenating serum helps to even out skin tone, stimulate optimum cell activity, reduce expression lines, increase skin firming and lifting, and rebalance compromised skin. Pair it with the game-changing Firming & Lifting Neck Serum for long-term skin tightening, firming and lifting.

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Murad Skincare

Murad Skincare Retinal ReSculpt Eye Lift Treatment, $138

This next-gen eye cream is known as "shapewear for under-eye bags", and for good reason. Thanks to a blend of retinal, gentian root extract and oat sugar extract, the cream reduces the appearance of deep-set lines and wrinkles, while visibly lifting and firming droopy, sagging lids. The reviews and results truly do speak for themselves.

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Go-To

Go-To Skincare De-Crease Eye Serum, $55

While Go-to founder Zoë Foster Blake always said she wouldn't make an eye cream, a Vitamin A eye serum is a whole different story. Customers begged for it, and it's finally here. A clinically proven eye serum for visible results, its star ingredient is retinal, a strong (but gentle) form of Vitamin A that helps improve signs of ageing around the eye, minimises the appearance of crow's feet wrinkles, all while improving skin firmness and skin smoothness around the eyes.

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Tomorrow-Today Beauty

Tomorrow-Today Beauty Tech Protect™ Serum, $120

We invest in copious amounts of skincare to keep our skin young, fresh and healthy, but what we don't realise is how much damage blue light causes to our skin. After realising how much her job was aging her due to large chunks of her day spent sitting in front of a screen, founder of Tomorrow-Today beauty, Indianna Roehrich, got to work, attempting to find a solution. And that, she did. Enter Tech Protect™, a revolutionary serum that not only helps prevent blue light damage, but reverses it over time. This ultra-nourishing serum is a gamechanger.

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Soul Aesthetix

Soul Aesthetix Rejuvenate & Replenish Skin Care Duo, $69.95

A new brand making self-care regimes simple, Soul Aesthetix takes inspiration from key developing science and trends in Korean Beauty with a truly Aussie spin. Luxurious, efficacious, yet affordable, the brand focuses on "neurocosmetics" - aka the brain-skin connection that makes skincare a soul-soothing experience. 

Taking centre stage are their Hydrogel sheet masks that cool, soothe and hydrate the skin's sensory receptors. Working in tandem with the It Takes Two Gel Exfoliator, a powerful blend of AHAs and BHAs cleanse skin and enhance radiance, as the mask locks in moisture for an instant glow.

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Charlotte Tilbury

Charlotte Tilbury Hollywood Beauty Icon Lipsticks, $54

Beloved by some of the most famous faces in the world - and beauty lovers everywhere - Charlotte Tilbury never fails to disappoint. A January surprise saw the iconic brand drop new lipsticks, inspired by old Hollywood glamour and beauty icons. Hailed as "star confidence in a tube", the collection features matte Hollywood Red lipsticks, satin Hollywood Pinks and matching Lip Cheat lip liners that are super flattering and flawless on every face.

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JSHealth

JSHealth 4-Step Vitamin Skincare System Mini Set, $34.99

Who doesn't love mini versions of their fave skincare set? Maintain glowing skin on the go with this four-step set that features JSHealth's beloved Balancing Vitamin Cleanser, Pro-Collagen Vitamin Serum, Luminous Vitamin Oil and Probiotic Vitamin Moisturiser... in travel-friendly sizes.

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MUSE The Skin Company

MUSE The Skin Company Butt Gloss, $58

While not exactly new, we're counting this booty-perfecting serum among our December skincare staples. Targeting stretch marks, cellulite, bumps and dark spots, the serum leaves skin deeply moisturised and powdery smooth to the touch. Infused with a subtle Camellia and Mandarin scent, it's one serum worth slathering on this summer.

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The Secret

The Secret Cleansing Balm, $65

Elevate your self-care ritual with this buttery-soft cleansing balm that suits all skin types from The Secret. The luxurious balm-to-oil cleanser melts away makeup, sunscreen, and impurities, revealing a soft, calm, and hydrated complexion. Formulated with Camellia Oil, Emollients and Olive Squalene to hydrate, protect, and soothe the skin, it's a daily essential you won't want to go without. 

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Amika

amika Perk Up Dry Shampoo, $50

Viral haircare brand amika is finally hitting Aussie shores, with the collection of wash, care, and styling products available in Sephora (both in-store and online) from November 7.  With 11 collections created for every hair type, texture, and style, you're sure to find a new go-to - we love the best-selling perk up dry shampoo for an instant root refresh. 

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Aspect Skincare

Aspect Skincare Marine Youth Renewal Oil, $89

Intensely restorative yet exquisitely lightweight, Aspect's Marine Youth Renewal Oil is like food for the skin. With a powerful blend of triple bioactive algae extracts supercharged with antioxidants, hyaluronic acid, and replenishing essential fatty acids, it visibly firms and plumps the skin for a complexion that radiates health and vitality. 

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Holme Beauty The Loyal Lash Mascara & Loving Lash Mascara Duo, $69

The latest innovation from Australian beauty brand Holme Beauty, this lash-loving duo is your new everyday beauty staple. 

Vegan and biotin-infused, the Loving Lash Primer is designed to volumise lift, and lengthen lashes before mascara application. Crafted with an indigo pigment, the primer intensifies the colour of your mascara while strengthening and fortifying lashes. 

Follow it up with the Loyal Lash Mascara. 100% transfer-proof and vegan, the tubular mascara is a game-changer for anyone sick of smudges and clumps (aka all of us). It's designed to last through all of life's stresses, from hot yoga and hormonal tears right through to steamy dates.

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Loving our roundup of the best new products in beauty? Check out the Australian beauty brands we're loving or the luxe hair masks keeping our locks luscious this season.

Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.

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