The Best Melbourne Labels & Brands for a Local Fashion Fix
Melbourne fashion is the best, and we'll accept no differing opinions. Here are the best Melbourne labels and fashion brands making everyone look ultra cool.
Melburnians have the coolest style, and while we may be biased, we don't make the rules. And one of the reasons why our state is always the best dressed is thanks to the plethora of local fashion brands that we have at our fingertips. From clothes to accessories, we're spoilt for choice.
Here's our edit of the best Melbourne labels for to shop next time your wardrobe needs an upgrade.
Sister Studios
Sister Studios is a breath of fresh air when it comes to fashion. Steering clear of quick turnaround times and fast fashion, this Melbourne label is the result of two friends who met at a club in Melbourne. What started as making friends for their inner circle expanded into the stunning clothing brand it is today.
Inspired by vintage fashion, past trends and founders Alice and Emma's friendship circle, you'll find lacey fabrics, feminine silhouettes and a wide range of quality pieces.
105 Scotchmer Street, Fitzroy North
Caves Collect
Ethically and sustainably produced, Caves Collect is a Melbourne brand saying 'no' to the tumultuous trend cycle. Celebrating a relaxed approach to tailoring, Caves Collect uses a small number of Australian makers and producers to create clothing and leather goods on a smaller scale and through using natural fabrics. Its clothes are designed to help you build your dream capsule wardrobe that's truly made to last, and is better for the planet, too.
St Heliers Street, Abbotsford
With Harper Lu
Lucia Hanna and Cathie Burke are the co-founders of cult-favourite brand, With Harper Lu. Known for its beautiful floral prints and staple maxi dresses, With Harper Lu creates a mix of resort-wear and vintage-inspired pieces using contemporary silhouettes and patterns. There's also an element of sustainability to the brand, focussing on seasonal core collections rather than frequent drops.
Perple Women
Made to order in Melbourne, Perple Women, is a brand that would make you do a double take when walking past someone wearing its pieces on the street. Unique silhouettes in clothing and accessories alike are the name of the game here. You'll find tulip dresses, clothing with flattering cut outs, unique bags and abstract concept pieces that are perfect for layering. These items truly make a statement at special events, or if you consider yourself to have a bold and loud style, are perfect to wear on the daily.
Gotham
Gotham captures the spirit of individuality and personal expression through fashion that transcends convention. Inspired by history and infused with the imaginative edge of sci-fi and dystopian aesthetics, the brand offers a stunning array of distinct silhouettes, striking prints, and experimental fabrics. Each piece reflects an artful balance of the bold and the avant-garde, crafted for those who see fashion as a canvas for storytelling and self-expression.
Lucinda Babi
Selling a mix of occasion-wear and everyday items, Lucinda Babi is a gorgeous ethical Melbourne label that thinks outside the box to deliver beautiful pieces you've never seen before. We love nothing more than a brand that embodies true originality, and Lucinda Babi is the epitome of just that.
From bow tops or lampshade dresses, everything is made to order, minimising waste and helping promote slow fashion. Prices vary depending on the amount of work that will go into the piece, but you're guaranteed premium quality every single time.
E Nolan
E Nolan is all about beautifully tailored garments with a nod to self-expression. This brand keeps it simple: beautifully crafted, functional garments that are anything but ordinary. Each piece is thoughtfully designed to be timeless, built to last, and available in either made-to-measure or ready-to-wear sizing, with styles ranging from tailored trousers and jackets to blazers and suits.
You can book an appointment to have your measurements taken and explore the ideal pieces for your wardrobe and lifestyle, ensuring each item feels as personal as it does versatile.
Push Pull
Push Pull grew a cult-like following during Covid, and that loyal fan-base has stuck around ever since. Originally screen-printing t-shirts in a garage in 2019, this streetwear brand has since expanded. Releasing limited drops with no restocks, the only chance you'll ever have to purchase a sold-out item is during their limited pop ups, events and Boxing Day sales. Hoping to inspire youthfulness within their community and put a smile on everyone's face, this Melbourne label is one of the best.
A.Emery
Originally starting as a minimalist footwear brand catering to urban life and holidays, A.Emery has since expanded into apparel. Their garments embody the same ethos as their footwear—refined, elevated basics crafted from quality materials. This Melbourne fashion brand is your go-to for curating a capsule wardrobe filled with essential pieces that are anything but boring and built to withstand the test of time.
Emily Watson
Founded in 2020, Emily Watson is a namesake label that traverses swimwear, ready-to-wear and editorial pieces. The avant-garde element of Emily Watson's higher-end pieces is evident throughout her entire collection, showcasing unique textures, silhouettes, and colours. Expect an abundance of ruffles, ruching, and frills; however, Emily Watson's designs strike a balance, avoiding an overly girly aesthetic.
Subversive and edgy, this up-and-coming designer is one to keep her eye on.
Friends With Frank
While Friends With Frank may be best known for their coats, this Australian label scores 10s across the board for timeless, elevated pieces that would look sensational hanging on the racks of your capsule wardrobe. Designed in Melbourne, this brand believes in quality over quantity and spends time crafting considered pieces that are made using hard-wearing fabrics.
Neuw Denim
You know when you find the pair of jeans? You know, the ones that fit just right. That's how we feel about Neuw Denim. This brand combines Stockholm and Melbourne design to create quality denim pieces that are built to last. This denim sculpts to your body and gets more comfortable with every wear. From low rise and wide leg to boot cut, they've got your dream pair waiting for you.
1013 High Street, Armadale
Par Moi
Par Moi was established in 2019 by Ashiya Omundsen as a bold response to fast fashion. This slow fashion Melbourne label focuses on creating timeless, standalone pieces that can be worn year-round instead of mass-produced items released seasonally. By utilising deadstock fabrics, each piece is crafted in limited quantities or made to order, ensuring that only the necessary items are produced.
JXS the Label
JXS the Label is all about crafting beautiful timeless pieces with a luxurious edge, but without the luxury price point. Carefully resourced and ethically produced, all of JXS the Label's garments are designed to become timeless pieces in your wardrobe that will never go out of style. Think simple colours and neutrals matched with thoughtful, flattering designs that celebrate all bodies.
Founder Jasling Chin explains her inspiration comes from Melbourne’s dynamic blend of art, culture, and street style.
“This fuels JXS with a constant pulse of inspiration when I create designs that celebrate individuality and creativity,” Chin tells Sitchu. “I want every JXS piece to make our customers feel effortlessly comfortable and confidently themselves.”
This dedication to combining comfort and sophistication makes JXS the Label a Melbourne label to watch.
Mode Mischief Studios
Melbourne label Mode Mischief is heavily inspired by the 90s. The result? Ultra cool, Pinterest-worthy outfits that will instantly make you feel as though you're the main character in a movie. Mode Mischief is so iconic, their pieces have even been seen on the likes of Hailey Bieber. Drawing inspiration from femininity, this brand does small, conscious drops that you won't neglect at the back of your wardrobe after wearing for one season. They are the kind of pieces that will forever be on rotation.
Studio Katie Gray
Studio Katie Gray is full of romantic pieces that you'd find in a movie. Flowing, draped garments and unique, flattering silhouettes—think ruched tops, lace dresses, and drop-waist skirts—invite wearers to express their individuality and embrace their style. Dedicated to personal expression, Studio Katie Gray creates some pieces by hand in the studio, while others are crafted in small batches by Melbourne-based producers, ensuring quality and a local touch. This brand is all about helping you feel your best and explore the art of self-expression through timeless, carefully designed clothing.
Allorae Studio
With a vision to help her customers feel like an 'off-duty model' when wearing her pieces, founder of Allorae Studio, Imogen Kent, started her business to help people feel comfortable and sexy.
"The communities created between small businesses and their customers is so special," Imogen tells Sitchu.
Allorae Studio draws significant inspiration from the 90s, infusing its designs with nostalgic elements like mock necks, boxy tees, and sleek, form-fitting silhouettes. The online store is packed with fresh, modern pieces informed by these classic looks—and we can’t get enough of it!
"I love that Melbourne is full of small businesses, and people really see the value in the hard work and craftsmanship that goes into creating their garments," Imogen says. "I hope that everyone who wears Allorae pieces feels just as gorgeous as they look."
Best Jumpers
Minimal meets sophistication at Best Jumpers—and casual wear has never looked so good! Founded by Dylan Best, the brand redefines everyday attire with a focus on quality craftsmanship and great design. Each unisex piece combines minimalist aesthetics with premium materials, resulting in refined, enduring styles that prioritise both function and timeless elegance. These wardrobe staples are crafted for durability, offering a fresh take on casual clothing that’s anything but ordinary.
90 Gertrude Street, Fitzroy
In the mood to shop now you've got your fashion fix from the best Melbourne labels and brands? Take a look at Melbourne's best consignment stores, or find a bargain at one of Melbourne's clothing markets.
